One thing I’ve noticed while teaching a BTA service management course is that many service managers are not active on social media, either professionally or for their companies. Many don’t have a profile on LinkedIn, and any other social media they have is strictly personal. Among the technicians, there is a wide range of involvement as well.
It is important that company employees have an active role in social media, especially managers. Let’s discuss some of the reasons for this.
Why Social Media Matters in Sales
In general, buyers use online resources more than ever. They complete much of their research and decision making before the sales representatives even know there might be an opportunity.
Among the information that buyers consider is the public persona of the company. They look at the company’s website, Facebook page, Twitter and LinkedIn accounts, and also look at what the employees post.
Buyers look for independent reviews of the company and the equipment. If they find negative comments from current—or former—clients or employees, it will impact your company’s prospects. Failure to address negative comments will leave the wrong impression about your company.
Why Social Media Matters in Hiring
This may be the area where social media has the most impact. The vast majority of individuals looking for jobs will do a thorough investigation of your company and what it has to offer. Without a social media presence, you’ll lose many of these prospects. The generations that are entering the workforce live their lives online—if your company or department appears to be a black hole, they may not consider you as an option.
Continue Reading in our free Member's area or in ENX Magazine https://www.enxmag.com/twii/service-management/2019/01/using-social-media-to-grow-and-strengthen-your-business/
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